When the lure is on the bottom, impart a tapping movement to your rod. This causes the lure to "stir up" the bottom. Then raise the lure slightly. This works best on mud flats where the rising mud plume imitates natural baits, attracts fish, and triggers strikes.
The constant jigging or jiggling will keep the lure from spinning. If allowed to merely hang, line twist will impart an unnatural spin to the lure.
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When the lure is on the bottom, impart a tapping movement to your rod. This causes the lure to "stir up" the bottom. Then raise the lure slightly. This works best on mud flats where the rising mud plume imitates natural baits, attracts fish, and triggers strikes. 
